Sectors

Advertising

Above the line, below the line, digital, traditional, the important thing is advertising to be seen.

The needs of a marketing or advertising agency are distinct from those of a media agency. An advertising agency has interests that, in many cases, may conflict with those of an advertiser, who is often unaware or does not understand the limits imposed by law or by the regulator.

Understanding the advertising market involves the knowledge of the problems and challenges that this sector poses to the various operators that intervene in them and, in general, are not coincident or even opposed.

Since we advise companies and professionals in all areas of advertising and commercial communication, we understand all the perspectives of this sector, which allows us to offer a service of excellence.

Advertising

Partner

Filipe Mayer

Partner
Partner and Head of TMT & PI Department

Martim Bouza Serrano

Associate

Alcina de Oliveira Alves