We guide businesses through the legal complexities of online commercial activity.
E-commerce is now a central pillar of the global economy. Rapid shifts in consumer behaviour driven by social media, mobile applications and emerging technologies require businesses to continually adapt within an increasingly regulated digital environment.
In this fast-moving landscape, we support companies in aligning their digital operations with applicable legal and regulatory requirements, while helping them build sustainable and scalable e-commerce strategies in Portugal and internationally. Our clients rely on us for clear, pragmatic guidance on the frameworks, practices and policies required to establish and operate compliant online platforms. We advise e-commerce businesses across multiple sectors and throughout the full lifecycle of an online venture - from initial structuring and tax planning to ongoing compliance, staff training and international expansion.
Our Services include:
- Audits and compliance assessments of websites and digital platforms under the applicable legislation (including the Digital Services Act, GDPR, consumer protection and digital advertising rules);
- Design and implementation of tailored data protection compliance programmes for platforms and online marketplaces;
- Drafting and review of terms and conditions, terms of use, subscription and onboarding agreements, and privacy, cookie and return policies;
- Structuring and negotiation of electronic contracts with suppliers, customers and technology partners;
- Tax structuring for digital activities and online monetisation models (including marketplaces, subscription models, dropshipping, applications and SaaS);
- Advice on VAT in cross-border e-commerce transactions, electronic invoicing and tax reporting obligations;
- Legal guidance on digital marketing campaigns, influencer law, commercial practices, loyalty schemes, online advertising and marketplace operations;
- Representation in administrative and regulatory proceedings relating to commercial practices, data protection and consumer law;
- Registration and protection of domain names, trademarks and wider intellectual property rights;
- Training on e-commerce legislation, data protection, consumer law and market practices;
- Ongoing advisory support to marketing, sales and technology teams to ensure best practice and mitigate operational risk.